Black Food Truck Festival presents
“A weekend making a social and economic impact via music, food, and culture!”
2027 Partnership Opportunities · April 23–25, 2027 · Charleston, SC
Opening Soirée · Festival Saturday & Sunday · Trappyoke · Finale Party
Now showing · Proof of travel
They came from everywhere.
83% of 2024 ticket holders traveled from outside the Charleston Tri-County area.
47.6% came to Charleston primarily for the festival, led by Charlotte, Atlanta, Jacksonville, Savannah and Raleigh.
Starring 13,100+ ticket holders · $10.2M economic impact · $1.66M tax revenue
Sources: College of Charleston Office of Tourism Analysis, 2024 Economic Impact Study; BFTF Spring 2025 attendee demographics.
The sequel · 2021 to 2025
Every year, a bigger crowd.
240%+
Attendance growth, 2021 to 2025
$8,000
Average sales per vendor, 2024
“More than 5,000 people got to taste and experience Charleston’s Black cuisine with just eight food trucks and a dozen vendors. The first event was such a hit that a few months later, in April 2022, the attendance tripled.”
Travel Noire · November 2022
The cast · Your audience
Meet the people you’ll reach.
77%
Women
of our Instagram and Facebook followers
2/3
Ages 35–54
prime earning and travel years
79%
Out of state
of U.S. website visitors live outside South Carolina
Sources: Meta audience insights (Instagram 51K, Facebook 41K); Squarespace Analytics, 2025.
The cast · Part two
An audience with spending power.
70%
Earn $50K+
household income, including 32.4% over $100K
65.5%
College educated
hold a bachelor’s or graduate degree
80%
Black women
of Instagram followers are U.S.-based Black women
Sources: BFTF Spring 2025 attendee demographics; Instagram insights.
Coming to a screen near them
Your brand, before, during and after the weekend.
23,000
email subscribers
51,000
Instagram followers
41,000
Facebook followers
120,000
website visits in 2025
4M+
press and media reach, including a 4M-view Instagram reel
675K+
entertainment reach from the artists on our stages
Hosted by a nationally syndicated radio personality. Sources: Squarespace Analytics, 2025; Meta; BFTF email platform; BFTF media reports.
Backstage pass
Meet the Creator Crew.
Build your package in 3 acts:
Act I
Pre-show
Teasers and countdown content
Act II
Live
On-site posts, stories and appearances
Act III
Encore
Recap reels and post-festival features
In every act, you choose:
Your creators · matched to your audience
Your content · posts, product features, giveaways, visits
Creator packages add on to any tier and are built around each partner.
Showtimes · April 23–25, 2027
One weekend. Five headline moments.
Friday
Opening Soirée
The VIP kickoff night
400+ guests
Saturday
Festival Day One
Black-owned food trucks, vendors and live music
Saturday night
Trappyoke
Guests dress as their favorite artists and take the stage at The Music Farm
500+ guests
Sunday
Festival Day Two
More food, music and culture
Sunday night
Finale Party
The weekend’s grand send-off
Every moment is a sponsorship opportunity: name it, pour at it, sample at it, or film it.
Previously starring
Brands that have shared our bill.
From national brands to Charleston’s own institutions, past sponsors include State Farm, T-Mobile, Tito’s, Bacardi and TD Bank.
The billing · 2027 sponsorship tiers
Choose your billing.
Title Partner
$100,000
Top billing on every moment of the weekend
VIP Lounge
$50,000
Own the premium guest experience
Festival Partner
$25,000 / $15,000
On-site presence across both festival days
Turnkey Bar
$5,000–$7,500
Brand a bar and pour your product
Custom Activation
Let’s build it
A one-of-a-kind experience designed around your goals
The credits · What’s included
Every tier gets a starring role.
Swipe the table to see every tier →
| Benefit | Title Partner | VIP Lounge | Festival $25K | Festival $15K | Turnkey Bar |
|---|---|---|---|---|---|
| Naming | “Presented by [Brand]” + main stage | “VIP Lounge by [Brand]” | — | — | Branded bar |
| On-site space | Premium activation | VIP Lounge, 500 guests | 20x20 tent | 10x10 tent | Staffed bar |
| VIP passes | 50 | 50 | 7 | 5 | 2 |
| Dedicated emails | Logo in every email | 5 | 2 | 1 | — |
| Social posts | 6 | 4 | 2 | 1 | 1 |
| Logo placement | Ads, tickets, website, backdrops | Signage, map, totes, wristbands | Site signage | Site signage | Bar façade + menus |
| Stage + media | Press, radio + emcee mentions | Brand photo moment | Emcee, both days | Emcee, one day | — |
| Sales + leads | Lead capture | Lead capture | Clover POS | Clover POS | Clover POS |
Every partner receives a post-festival recap. Final deliverables are confirmed with each partner; Custom Activation is scoped together.
Critics and crowds agree
The reviews are in.
“I drove 2 hours to check it out. It was worth the drive!”
Nichole C., Facebook
“I’m going to have to fly in for this one.”
@the_fab_jewelry_boutique, Instagram
“I cannot wait! My kids and I had a great time last year!”
Kassie M., Facebook
Three-year partnership with Explore Charleston · Founder Marcus Hammond, 2024 Forty Under 40
Roll credits
Let’s put your name in lights.
- 1Pick a tier, or ask for a custom activation.
- 2Book a 30-minute call to shape your package.
- 3Sign, and join our promotion that same week.
Marcus Hammond
901.604.9959 · blackfoodtruckfestival.com
Title and VIP Lounge: one partner each